Focus and Scope

Scope and Topics

The journal welcomes high-quality original research articles, critical reviews, and conceptual papers that offer significant contributions to the following thematic areas:

• Strategic Management & Organizational Behavior: Corporate governance, leadership dynamics, human capital development, change management, business ethics, and strategic agility in volatile markets.

• Macro- and Microeconomics: Fiscal and monetary policy analysis, sustainable development goals (SDGs), behavioral economics, developmental economics, international trade frameworks, and industrial organization.

• Digital Business & Innovation Ecosystems: E-commerce architectures, fintech disruptions, technology adoption in small and medium enterprises (SMEs), digital supply chain management, and data-driven business analytics.

• Financial Management & Accounting Paradigms: Corporate finance, investment portfolios, risk management metrics, behavioral finance, sustainability reporting, and digital accounting systems.

• Marketing Strategy & Consumer Behavior: Digital marketing ecosystems, brand equity dynamics, consumer sociology, market positioning, and international marketing frameworks.